Compiled by Gilang Andi Pradana, PhD from various sources.
- Design thinking adalah sebuah rangkaian pola pikir untuk mengidentifikasi masalah yang tepat dan menemukan solusi inovatif yang:
- Sesuai dengan kebutuhan pengguna.
- Mampu dieksekusi dengan teknologi yang ada.
- Mempunyai nilai dari segi bisnis.
- A mindset that helps you solve problems creatively
- A human-centric approach to innovation.
The Ultimate Beginners Guide to Design Thinking: What It Is and Why You Need It
In simple words, design thinking is a mindset that helps you solve problems creatively. More specifically, design thinking is a human-centric approach to innovation. It helps teams find the intricate balance between what makes sense to the end-users, what is technologically doable, and what is viable for a business to undertake.
- Design thinking memiliki fokus untuk memahami perilaku dan menggali kebutuhan pengguna dengan sangat mendalam, sehingga perusahaan memiliki potensi yang lebih besar untuk membuka peluang bisnis yang belum disadari oleh pasar.
- Menciptakan produk/layanan yang memberikan nilai lebih dalam menyelesaikan masalah pengguna.
- Adanya tahap uji coba ide terlebih dahulu kepada target pengguna untuk divalidasi sebelum masuk ke fase development (coding, engineering, etc.) dapat mengurangi risiko finansial dan waktu berbulan-bulan yang habis untuk membangun produk yang tidak dibutuhkan oleh pasar.
- ‘Design-led’ companies have been proven to outperform the competition.
Why Design Thinking Works
Idea in Brief The Problem While we know a lot about what practices stimulate new ideas and creative solutions, most innovation teams struggle to realize their benefits. The Cause People's intrinsic biases and behavioral habits inhibit the exercise of the imagination and protect unspoken assumptions about what will or will not work.
The business value of design
We all know examples of bad product and service design. The USB plug (always lucky on the third try). The experience of rushing to make your connecting flight at many airports. The exhaust port on the Death Star in Star Wars.
The Design Value Index Shows What "Design Thinking" Is Worth
CEO Thomas Watson Jr. famously declared "good design is good business." Jeneanne Rae has the numbers to prove it. In 2013, Rae, founder of Virginia-based consultancy Motiv Strategies, devised the Design Value Index (DVI), an investment tool she says shows that companies that integrate design thinking into corporate strategy can outpace industry peers by as much as 228%.
Companies that embrace design understand their customers better than those that don't. As a result, they grow faster and with higher margins and recover faster during economic downturns.
- Empathise Understanding the need of our target customer
- Define Narrowing down the problem. Defining: Who is getting affected by the problem? Where and when does problem does occur? What are the root cause? How do people currently deal with it? Why is it important to solve this problem?
- Ideate Sketching many possibilities for solution
- Prototype & Test Validating ideas by creating prototypes and conducting experiments to customers
The design thinking process | What it is, how to use it, and what's next
The famous inventor, engineer, businessman, and holder of no fewer than 186 patents Charles Kettering once said, "If you have always done it that way, it is probably wrong." If you're a designer, an entrepreneur, or any kind of employee, you are no stranger to the constant pressure to innovate.
Design Thinking Simplified: How to Use it! Step-by-Step Guide
Let's discover them through an example. Let's say our product designer, her name is Sally, is hired by a medical device company to design a new crutch. As of now, Sally doesn't have prior experience designing medical devices and she has to prepare herself. Sally first needs to understand how crutches are being used.
Plan a Better Meeting with Design Thinking
"Sometimes, when I sit in meetings, especially ones in which people don't seem engaged, I calculate the cost in staff time. I've estimated that one standard weekly meeting in my bureau - 50 people sitting in a cookie-cutter conference room, looking both bored and anxious - costs around $177,000 annually, and surely this scenario occurs throughout the [organization] hundreds of times a day.